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Campaign Types & Activation

This guide shows you how to set up and optimize email sequences to streamline recruitment.

Viola Di Veroli avatar
Written by Viola Di Veroli
Updated over 2 weeks ago

Best Practice

As a best practice, To get the best results, make sure you have at least 50 candidates in your pipeline before activating. The more, the better!

Overview

Outreach offers three primary modes for campaign management: Auto, Custom, and Manual. These modes are tailored to accommodate different recruitment strategies, giving you the flexibility to choose the level of automation and control that suits your needs.

Choosing Your Preferred Mode

  • Full-Auto Mode: Experience total automation where AI handles message creation and sequence sending. Ideal for maximizing efficiency without compromising on the quality of engagement.

  • Custom Mode: Customer Mode allows you to maintain the perfect balance between automation and personalization. You can write your own messages to ensure they reflect your unique voice, while leveraging AI to handle the sending and managing process seamlessly.

  • Manual Mode: For more personalized control, manually send individual messages and utilize AI-based follow-up and content suggestions.

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